Working closely with Gardyn’s Art Director, I spearheaded visual marketing efforts across social, email, and advertising channels. Building the identity of an unknown brand, we established a clean, modern tone that softened and humanized Gardyn’s new technology, allowing it to coexist harmoniously with thoughts of vibrant, nutritious food and solid, balanced health.

I was responsible for creating and maintaining an editorial calendar at a cadence that promoted high-quality and realistic goals for the creative team. As Head of Copy I wrote high-traffic and high-stake copy and approved and edited copy for various channels. I researched and designed a calculator to drive sales and CTRs to the main product page. I managed brand consistency cross-functionally across 4 departments and created the first blog post to generate revenue, with a 51% increase in traffic. I hired and enjoyed mentoring across the creative team, encouraging development and growth.

Along with Gardyn’s Art Director, the two of us identified visual assets needed, planned photoshoots, filmed videos, and managed 2 external advertising agencies. Together we designed and implemented 13 successful campaigns